InfoWallet™ is powerful software to easily organize and store private information, all in one very secure location. Double security is provided with password protection and a 256-bit AES encryption program.
InfoWallet had been attempting to market a personal security product from a Web site with little or no branding or marketing.
Schaub&Company was asked to create an identity for InfoWallet that would appeal to their broad audience demographic, ranging from students to retirees. With the new trademark in place we extended the look to branding the product, retail packaging and a Web site, while consultant and venture partner Mike Dikas developed a marketing plan. Funding the plan remained a challenge.
