Engine Yard, Inc.

Engine Yard® is the leading Platform as a Service (PaaS), empowering software application innovation, more rapidly, easily and cost effectively.

Rebuild a Trademark and Create a Brand Manual Establishing Formal Usage Guidelines

Engine Yard moved to new headquarters in San Francisco and was experiencing a surge in growth and industry recognition. They needed to refresh their identity, establish application guidelines for usage, and extend the brand look-and-feel.

Schaub&Company was retained to completely rebuild the trademark art, correcting inherent problems, build new color iterations, and establish a brand manual for consistent application of the mark. We also extended the brand identity to the corporate suite, and advertising.