2Wire, Inc.

Recently purchased by Pace, 2Wire® grew it’s business as a provider of advanced IP gateways for integrated broadband home networks, developing broadband products, software, and service platforms.

Launch a Company, Develop a Brand

Schaub&Company supported 2Wire in its start up phase by refining the 2Wire trademark design, which was in development. The successful execution of this new corporate trademark led to developing the over all brand identity for 2Wire, including an integrated design system, corporate Web site, corporate and Web brand manuals, product collateral, product packaging, an award-winning 2-story trade show booth, and software GUI design.

It is a testament to the excellent planning and communication between our two organizations that this effort was accomplished within 6 months – garnering industry awards along the way.

2Wire’s long-term success resulted in it being purchase by Pace, a world leader in technology for the digital home.