Polycom, Inc.

Founded in 1990, Polycom® has grown from the pioneer and market-maker in audio conference equipment to its current position as a leading xDSL equipment provider and the world’s market share leader in video and voice conferencing.

Launch a New Company and New Product

Schaub&Company created the Polycom logo when the company was first launched in 1990. We assisted in building a strong Polycom brand with the channels, distribution, and ultimately with the end user that has resulted in Polycom’s current leadership position in their industry.

The creative cornerstone was a comprehensive integrated design system and style guide that informed the development of the product branding, product collateral system, successful consumer product packaging and documentation not only for North America, but markets throughout the world. Trade show booth design, direct sales, and channel promotions were also supported.