Plextor Corporation

Plextor® Corporation is a developer and manufacturer of high performance CD storage devices.

Plextor America sells its industry-leading products through VARs and distributors throughout the world.

Don’t Let Your CD Sessions Go to the Dogs

Schaub&Company developed the creative and supported yearly national advertising campaigns, including media planning and placement in trade and end user publications, both print and Web.

Advertising was directed to VARS, IT directors, the channel, and directly to the end user.

Campaigns revolved around leveraging Plextor’s top rating with the industry and with professionals – to grow it’s expanding end user market share.