Industrial Electric Mfg.

Industrial Electric Mfg.®, (IEM) is the largest independent full-line manufacturer of electrical distribution and power quality equipment in the U.S.

Help a 50 Year Old Business Build a New Image, Improve Awareness in Existing Markets, and Develop New Markets

For over half a century, IEM has delivered innovative, customized electrical distribution products. After a restructuring for a major expansion IEM realized they needed a marketing plan and branding to help them better compete, and ensure objectives were met. Working with partner Mike Dikas, a marketing plan and corporate and product messages were developed that in turn informed a comprehensive new identity system. Company collateral, Web site, and advertising programs helped extend their industry visibility. We then supported the VESTA-AR product launch with product identity, print and online advertising campaigns.

Schaub&Company continues to provide marketing communications and branding expertise in support of IEM’s ongoing growth through acquisitions (IPS), and expansions into new markets (VORTEX UPS).

IEM photography provided in part by John Benson Photography.
IEM website developed by Pinion Media.
IPS website developed by Truewest Media.