Industrial Electric Mfg (IEM) rebuilding their brand with Schaub&Company

02 January 2010

Following a search of Northern California agencies, IEM® selected the collaborative team of Mike Dikas and Schaub&Company to develop a comprehensive marketing program in support of “The New IEM”.

A refreshed corporate trademark and brand manual, messaging, corporate Web site, marketing collateral, and advertising programs are helping IEM extend their industry visibility and increase sales.

The launch of VESTA-AR – a custom designed and manufactured IEM product – was supported by Mike and Schaub&Company with product identity, collateral, print and on line advertising campaigns and direct Email.

Schaub&Company remains actively supporting IEM’s marketing objectives as the company acquires new businesses, and expands into new product categories.

Industrial Electric Mfg (IEM) is the largest independent full-line manufacturer of electrical distribution and power quality equipment in the U.S.