Plextor Corporation

Plextor® Corporation is a developer and manufacturer of high performance CD storage devices. Plextor America sells its industry-leading products through VARs and distributors throughout the world.

Refinement of a Legacy Mark, Creation of a New One

Plextor’s corporate trademark was refined and a new ConvertX PVR trademark created over the course of a 5 year period, including: strategic marketing, non-stop product launch support, product collateral, consumer product packaging, Web site design and evolution, and PR support.