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Industrial Electric Mfg.
Industrial Electric Mfg.®, (IEM) is the largest independent full-line manufacturer of electrical distribution and power quality equipment in the U.S.
Refresh a Corporate Trademark
After a restructuring for a major expansion, IEM realized they needed new branding to help them better compete. Corporate positioning was established that informed the refinement of their legacy mark, leading to a revitalized trademark and comprehensive new identity system.