Industrial Electric Mfg.

Industrial Electric Mfg.®, (IEM) is the largest independent full-line manufacturer of electrical distribution and power quality equipment in the U.S.

Refresh a Corporate Trademark

After a restructuring for a major expansion, IEM realized they needed new branding to help them better compete. Corporate positioning was established that informed the refinement of their legacy mark, leading to a revitalized trademark and comprehensive new identity system.